After the first kneejerk reaction to ban social media sites from the workplace, companies are now beginning to explore ways to exploit them. In some quarters social media are touted as a way to spur productivity by encouraging employees to share ideas.
I have a few concerns about this trend.
1. It is based on the perhaps dubious assumption that 1000 average people are wiser than one wise man.
2. In any group collaboration only a few voices will be heard. Ask anyone who's been on a committee and they will tell you that a vocal minority tends to dominate.
3. The Man is watching. Will people be willing to put forward unconventional ideas knowing that the Boss is watching? No one wants to look stupid, so the less confident individuals will hold their peace.
It will be interesting to see how it plays out.
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